Dannon Agrees To $35 Million Settlement
Last year it was reported that a class action had been filed against Dannon the makers of yogurt products such as Activia and others. The lawsuit alleged that Dannon’s own studies failed to support that the yogurt products were “clinically” and “scientifically” proven to have health benefits as boasted by their marketing campaigns.
The Los Angeles Times reported that Dannon has agreed to settle the action for $35 million dollars. The money will go into a consumer fund to reimburse customers.
Also:
As part of the settlement, the company agreed to make changes to the labeling and advertising of Activia and DanActive by increasing the visibility of the scientific names of the "probiotic" cultures in the yogurts, court documents said. Dannon also agreed to remove the word "immunity" from its DanActive products.
DanActive labels that say the yogurt has "a positive eff
ect on your digestive tract's immune system" will be reworded to say the yogurt will "interact with your digestive tract's immune system."
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