Vitaminwater Claims Misleading
The Star reported today, ``Coke’s Vitaminwater misleading, says watchdog.``
In the United States Coca-Cola is being sued by a public interest group in regards to the companies claims about it`s product Vitaminwater.
I blogged about it here:
The Star reported:
Vitaminwater has too much sugar to be accurately described as nutritious, Britain’s ad regulator ruled Wednesday, ordering brand owner Coca-Cola to stop running publicity carrying the claim.
The Advertising Standards Authority said Coca-Cola broke ad rules when it described its popular line of flavored water products as “delicious and nutritious” in an ad last summer, explaining that consumers wouldn’t expect a drink marketed as nutritious to have between four and five teaspoons of added sugar.
This is positive news for consumer advocacy groups. It seems an increasing number of food and beverage manufacturers are coming under scrutiny about potential health benefits about their product and marketing on that basis.
Click here for an older blog entry regarding misleading advertising.
The popular dairy manufacturer Dannon recently agreed to yet another settlement. Click here.
Last year, Kelloggs was also in trouble because of their popular cereal brand Coca Krispies wherein, they claimed the cereal helped support a child`s immunity.
In 2009 a United States court permitted a lawsuit against Snapple to proceed. The lawsuit was commenced against Snapple because of misleading and false marketing ads suggesting Snapple was made of ``all natural stuff``. I blogged about this in a post titled, ``Snapple Made from the Best Stuff on Earth?.``
Whether this crack down will cause food and beverage manufacturers to rethink their marketing strategies remains to be seen.
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